A place for everyone

Situation: The UK's largest regeneration scheme required a brand strategy to prepare for a visual ID change alongside flexible messaging and a cohesive storyline to engage multiple audiences.

Storyline Solution: Following an entire brand and competitor audit, insight, interviews and workshops with multiple partners/stakeholders, we produced a comprehensive brand strategy, core proposition, mission statement, values and tone of voice guide, high-level messaging and a complete visual ID rebrand brief.

Central to the work was creating a flexible tagline that seamlessly shifts between practical, personal, and emotive depending on the audience BTQ is speaking to (developers, public-facing stakeholders, and local communities).

“Hide the Shark developed a new brand strategy at a crucial time for our project. Their creative approach to bringing the team together to explore who we are and how the brand should reflect this was particularly good for unlocking the hidden creativity within the organisation.”
Clem Teagle. Communications and Engagement Manager. BTQ.

Achieve the impossible

Situation: This leading VR company was tangled up with too many product lines and too much technical explanation.

Storyline Solution Following in-depth consultation, we simplified Zubr’s multi-brand/product architecture, clarified the core proposition, and amplified their offering with high-level messaging, narrative structure, marketing strategy and visual ID steers.

“The work you did on our brand was invaluable to us.”
Jack Norris. Director. Zubr.

“All credit to you and your team for helping us look at who we are and how we communicate that properly. It was such a pleasure working with you.”
Amy Stewart. Producer. Zubr.

The giant minds of software

Situation: One of the UK’s largest software development companies was experiencing customer confusion due to complicated messaging and a fractured brand architecture.

Storyline Solution: Following consultation, we created a more customer-centric market proposition to demystify the brand offering, productised the service architecture, and shifted to outcome focussed messaging, which we carried into the Sales department.

“Your wonderful job creating clarity and steering us in the right direction has had a massive impact on our business.”
Helen Cassley. Director of Business Growth.

“We all think this solution is genius. Those were the actual words used!”
Gemma Comley. Marketing Director. Ghyston.

+30% business growth in the first 12 months.

Streamline your renewable business

Situation: The acclaimed renewable software company suffered from tangled brand architecture, technical information overload, and a fractured visual narrative.

Storyline Solution: Our Storyline process clarified Bitbloom’s brand architecture and product names, created a versatile core proposition, integrated messaging and marketing narratives with accompanying tone-of-voice guidance, and then implemented a complete visual ID rebrand.  

“We are SO delighted! I cannot emphasize how much we love the new look and feel.”
Sophie Kromholz. Bitbloom.

All the thrills, with no frills

Situation: After a few years of rapid growth, Pizzarova asked us to consolidate and build its brand narrative and marketing direction to help expand its market.

Storyline Solution: Following multi-level consultation, we consolidated and redefined Pizzarova’s brand storytelling with a playful core proposition, high-level messaging and a voice that celebrates quality and vibes (easy when their pizzas are genuinely the best around).

“The management team and staff have been so complimentary about the brand and messaging work you have done for us - it will add real value.”
Jack Lander. MD. Pizzarova.

Driving what's right

Situation: When USA-based Holman, the world's largest fleet services company, launched its UK branch, it needed a UK partner to translate its offering to a domestic audience.

Storyline Solution: We created a UK-specific proposition, tone of voice, and high-level messaging and rolled out copywriting across all platforms. This included scripting and actioning a series of animated explainer videos that clarified Holman's product range and illuminated their USP in a playful, easy-to-digest manner.

"It's been great working together, and I appreciate all the effort put into the partnership."`
Aidan Bartlett. Marketing Manager. Holman UK

Make space for music

Situation: Following the delivery of their new brand ID, the organisation realised they needed help translating it into a ‘real-world’ environment.

Storyline Solution: We created a versatile brand promise and core proposition with accompanying flexibly structured messaging, tone of voice guidance, and copywriting that unified multiple departments, offerings, and platforms.

More than medicine…

Situation: This vital Bristol-based cancer charity approached us to untangle its overcomplicated brand proposition and messaging to help raise awareness and widen its demographic.

Storyline Solution: Our versatile brand and campaign message is designed to be a practical conversation starter for doctors and the general public when promoting Penny Brohs’s free services to the broadest possible audience.

“What you helped us achieve with the campaign has been transformational for the charity. I will always be proud of it.”
Tracy Tait. Brand Director. Penny Brohn UK

+14% new clients*
+21% increase in outreach programme attendance*

*in the first 12 months

Your global growth partner

Situation: Saragossa’s rapidly accelerating recruitment organisation needed help consolidating its brand, creating a narrative structure and turning its products into services as it entered a phase of global growth.

Storyline Solution: Following multi-level consultation, we clarified Saragossa’s value system, created a core proposition, defined and named its product suite, and provided high-level messaging clarity. We also refined their visual ID and provided practical copywriting and design assistance. An ongoing relationship followed.

“Hide the Shark completely understand us. Their messaging work is fundamental to driving our global growth.”
Jimmy Lloyd. Director. Saragossa

“When I think of my brand, I now burst with pride.”
Rory Gaston. Director. Saragossa.

+88% LinkedIn growth in the first 6 months since HtS

Financial experts, fuelling ambition

Situation: Despite being one of the top 25 accountancy firms in the UK, Old Mill had been something of a ‘best-kept secret’ and approached us to help raise its profile and appeal to a broader, more modern audience.

Storyline Solution: We defined a new customer-centric proposition, clarified and created the product architecture, developed a brand and marketing strategy, formulated their tone of voice, including multi-platform campaign narratives, and created, onboarded, and rolled out a ground-up visual ID rebrand that better presents its cutting-edge thinking and thriving internal culture to a new generation of clients and staff.

“Hide the Shark captured our essence and brought us to life with their unique storytelling style. The result is a modern brand that sets us apart.”
Kim Barnard. Marketing Director. Old Mill.

+72% increase in web traffic
in the first 12 months since HtS work.

Tomorrow's creative pioneers

Situation: Bristol Old Vic Theatre School has produced some of the world’s most significant actors, including Oscar winners, but it had fallen behind the times and needed help redefining its offering to a wider, more discerning audience with particular emphasis on encouraging more international students.

Storyline Solution: Our multi-level consultation aided a ground-up re-evaluation of the brand, revised value structure, a modern global proposition, integrated brand story, visual ID refinement, and a logical evaluation of the previously convoluted product architecture to fully celebrate its prestigious reputation and help attract a more diverse range of UK and global students.

"The response from the students has been incredible – 'that's sick' being the general reaction!"
Frances Macadam. Producer. BOVTS

100% attendance of international course in the first 12 months

My bones, my health, my future

Situation: My Bones is a start-up on a mission to improve bone health awareness.  

Storyline Solution: We created a company name based on our optimistic core proposition and unified brand narrative tailored to enhance the clarity and understanding of their core product, a device developed to help combat astronaut osteoporosis.

"What a dream team. You guys totally rocked the rebrand - awesome work!"
Michael Smith. MD. My Bones

You dream. We build.

Situation: Stirling Dynamics is an advanced UK aerospace, aviation and marine company that provides high-end engineering products and services. 

Storyline Solution: Hide the Shark helped clarify the overall offering, including the core proposition alongside headline messaging, creative content guidance, copywriting direction, and image curation.

Live life to the full

Situation: When Willow Chiropractic found itself caught in messaging tangles, it asked Hide the Shark to help it escape.

Storyline Solution: Following a comprehensive brand stocktake, we resolved Willow’s core proposition, clarified their products and service architecture, formed a high-level narrative and created an easy-to-follow tone of voice guidelines document. Ongoing consultancy followed.

“Hide the Shark did a great job providing clarity around our brand voice, messaging and products offering.”
Mike Thomas. Marketing Manager. Willow.